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Project Digicomm

About the Project

51短视频 has engaged to conduct Phase One and Two of its Digital Communications Ecosystem Redevelopment project (Project Digicomm) - an enterprise-architecture consultation focused on defining the 鈥渨hat鈥 and 鈥渨hen鈥 of sharing information, accessing resources, and communicating across the College's digital spaces. Phase Two is scheduled to run February 2026 - June 2026.

February - March 2026

  • 鉁 Full Website Content Inventory
  • 馃煥 Content Categorization (internal, external, retire)
  • 鉁 Peer Institution Marketing Website Audit
  • 鉁 External Persona Development
  • 馃煥 Website Content Gap Assessment
  • 馃煥 Minimum Viable Product (MVP) Definition
  • 馃煥 MVP Website Content Rewrite

April - May 2026

  • 馃煥 MVP Website Content Rewrite
  • 馃煡 MVP Website Information Architecture
  • 馃煡 MVP Website Navigation Restructuring
  • 馃煡 Conceptual Page Layout Design
  • 馃煡 Priority Page Content Development
  • 馃煡 Internal Content Migration Planning

鉁 Completed 馃煥 In Progress 馃煡 Not Started

Phase I Recap

Audit the current digital communications ecosystem and cross-campus data products to establish a comprehensive and authoritative baseline.

  • 鉁 Key Stakeholder Interviews
  • 鉁 Student, Faculty, and Staff Focus Groups
  • 鉁 Campus Community Survey
  • 鉁 Technical Audit

鉁 Completed 馃煥 In Progress 馃煡 Not Started

Benchmark peer institutions and industry solutions to identify functional, experience, and technical gaps.

October - November 2025 

  • 鉁 EDUCASE Peer Data Analysis
  • 鉁 Peer Institution Interviews
  • 鉁 Industry Research
  • 鉁 Functional, Experience, and Technical Gaps Identified

October - November 2025 
Articulate a target-state architecture for a unified mobile-app + portal, a marketing-focused public website, and atomized content management across platforms.

  • 鉁 Internal Platform Evaluation Matrix
  • 鉁 Website Traffic & Email Marketing Analysis
  • 鉁 Digital Communications and Content Effectiveness Report

鉁 Completed 馃煥 In Progress 馃煡 Not Started

Produce a phased implementation roadmap that sequences future workstreams鈥攃ontent strategy, workflow redesign, platform adoption, integrations鈥攁long with high-level timelines and decision points.

  • 鉁 Year One Project Budget Estimate
  • 鉁 Multi-Year Digital Communications Roadmap
  • 鉁 Resource Model & Timeline

鉁 Completed 馃煥 In Progress 馃煡 Not Started

Questions about this project?

Project Leadership

Higher Digital Project Team

HD - Baker

Colleen Baker

Co-Founder & Chief Operations Officer

HD - Kuffer

Dan K眉ffer

Vice President of Customer Success

HD - Crotty

Shelkim Crotty

Senior Engagement Manager

HD - Shaw

Amy Shaw

Associate Vice President of Experience Services

HD - Blake

Kristen Bake

UX Researcher

HD - Metcalf

Robert Metcalf

Architect

HD - Hurley

Dan Hurley

Digital Communications and Marketing Lead

Key Project Stakeholders

Project Team

  • Caroline Bittenbender
  • Emma Bumstead
  • Ashleigh Carby
  • Mark Eyerly
  • Matthew Gray
  • Michael Harris
  • Andrea Kaldrovics
  • Victoria Schoellhammer
  • Melissa Scott

Project Committee

  • Caitlin Brown
  • Melissa Cresswell
  • Christine D'Ascenzo
  • Richie Gebauer
  • Dana Gold
  • Dayna Levy
  • Baru Roberson-Hornsby
  • Jenny Spohrer